Victoria Grace is a multidisciplinary artist, director, and editor focused on the strategic implementation of art and design into lifestyle brands and publications. She is the founder of the creative services studio, SŌDEW.

Originally from a small town in rural Georgia, Victoria Grace moved to New York at 19 to pursue her love of photography. While studying at the Savannah College of Art and Design, she began interning with leading public relations agencies, including Mode PR and Siren PR, where she worked with designers such as Samuji, Rodebjer, Maki Oh, Ulla Johnson, and M.Patmos. It was during this time that she developed an eye for discovering emerging talent and an interest in transforming independent designers into influential lifestyle brands.

Her early career took her through the worlds of fashion, editorial, and public relations, working with Eckhaus Latta, Area NYC, Stella Greenspan, and Eugenia Kim before taking on freelance roles with Nylon Magazine and Swedish fashion house J.Lindeberg. She later served as Brand Coordinator for Parme Marin, further developing her interest in art direction and visual storytelling. Her work eventually expanded into creative strategy and marketing, where she spearheaded campaigns and partnerships involving brands such as Romeo Hunte, ORIBE, and Starbucks, with clients featured in Forbes, Elle, Vogue, and WWD.

Building on her experience across fashion and editorial, Victoria joined West Elm, part of Williams-Sonoma, Inc., as an E-commerce Photo Art Director and Creative Manager. There, she directed photography and visual content for the brand’s digital platforms, bringing together her background in art direction, production, and brand storytelling within the world of interiors and lifestyle.

Her foundation in photography began on set, where she gained experience in lighting, digital capture, casting, and production. Working alongside photographer and mentor Nick Hudson, she assisted on shoots for Vogue Living, Rushh Magazine, and Elle. She also assisted on the set of Naomi Campbell’s The Face and has worked with models and creatives including Charlotte Carey and Ana Kras.

Her studies at SCAD encompassed graphic design, art history, color theory, advertising, visual branding, and art direction. Drawing inspiration from texture, shape, and architectural lines, her aesthetic is informed by modernist movements such as Russian Constructivism and Bauhaus, influences that continue to shape her approach to art, design, and creative direction.